August 21, 2003 Newsletter Archives | Manage Subscription

Helping You Build a Better Website

In This Issue of Site Builder News: Editor's Note What's New on WebsiteGoodies.com Keep Your Visitors Coming Back Sites for Site Builders

Editor's Note Hello Site Builders, Are you ready to lose 25-30% of your search traffic? That number might not be perfectly accurate for your site, but for many it represents the Google-powered traffic sent by Yahoo! to many websites. Yesterday came Yahoo!'s strongest indicaton yet that it is indeed going to replace its search results from Google with those of recently acquired Inktomi. Peter Crowe, search producer for Yahoo! Australia, has said that the company has started testing Inktomi search results against Google results. With Yahoo!'s earlier statement that it did not want to be reliant on a third party provider, this makes it seem almost undeniable that Yahoo! will soon begin serving Inktomi search results instead of those from Google. What can you do to prepare for the change? Test any keyword optimized webpages against Inktomi results at an Inktomi-powered engine like HotBot.com. Re-optimize as necessary, and make sure you're using meta tags - Inktomi's crawler is the only major that still reads and uses meta tags for search result rankings. Unlike Google, Inktomi gives webmasters much more flexibility in testing optimization changes and getting content indexed with its paid inclusion programs that provide 48-hour respidering of full websites. If you've got the time to optimize and test frequently, paid inclusion may be worth the cost once Yahoo! starts serving the Inktomi results. Prices and providers can be found here: http://www.inktomi.com/products/web_search/sms.html Happy Site Building, Dan Grossman, Editor

What's New on WebsiteGoodies.com Are YOU getting your Money's Worth When Buying Traffic? . . . The beginner's guide to tracking click-throughs and ROI from pay-per-click engines If you're just beginning to try your hand with the pay-per-click engines, one thing you need to know is the importance of setting up tracking URL's so you're better able to track click-throughs... http://www.websitegoodies.com/article.php?in=28 -- New Webmaster Resource Listings The Website Goodies Resource Directory contains links to useful resources, tools and services for webmasters. Over 40 useful sites listed in the past month. Own a site that would benefit other website owners? Submit it to our resource directory! http://www.websitegoodies.com/resources.php

10 Ways To Keep Your Visitors Coming Back by Ken Hill 1. Invite your visitors to add their articles, ebooks, affiliate programs or resources and make your site into a valuable directory. 2. Keep your site regularly updated with useful content including your own articles. 3. Create a mailing list that tells your visitors when your site has been updated with more resources, articles, or ebooks. 4. Provide polls and surveys for your visitors to partake in. Your visitors will come back to see the results. 5. Create a chat room where your visitors can discuss different topics and network with each other. 6. Provide a guestbook where your visitors can ask and answer questions. 7. Add a news or sports ticker to your site. 8. Add things to entertain your visitors such as quizzes or games. 9. Provide your visitors with useful resources to use at your site on a regular basis. This could be a search engine submitter, a spell checker, a document formatter, or something else that your visitors would find to be valuable. 10. Publish a tutorial on your site. Link within your tutorial to your products or to affiliate programs you've joined that provide products related to what you talk about. About the Author: Article (C) by writer, Ken Hill. Want To Learn Website Design And How To Create Your Own Website? This course shows you exactly how, step-by-step and in plain English. Plus tips and techniques to starting a business with your new skills. Learn more now at: http://www.scstats.com/r.cfm?i=5096

Sites for Site Builders PDF Moto - PDF Conversion and Web Publishing Software PDFMoto is a free PDF conversion tool that will convert Word, Visio, Excel, HTML and other file formats to PDF. It also generates hyperlinked webpages that can be automatically published to your website. http://www.pdfmoto.com/

Send suggestions and comments to: editor@sitebuildernews.com SiteBuilderNews (C) 2000-2003 Dan Grossman. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without written permission. All guest articles are copyright their respective owners and are reproduced with permission.

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