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Home » Secrets to Using Keywords
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Secrets to Using Keywords** SiteBuilderNews - 7/04/2002 Issue ** Helping You Build A Better Website ================================================================= In This Issue of SiteBuilderNews: => 1. Editor's Note => 2. Article: Secrets To Using Keywords! => 3. Site Builder Tip => 4. Sites for Site Builders => 5. Site Builder News ================================================================= SPONSOR AD: ================================================================= Learn the Secret System I used to earn $2,186.64 in a single week with ZERO investment. Never spend a red cent on advertising and earn $2,000 to $17,000 a month with affiliate programs: http://hop.clickbank.net/?specoffer/sdpearce ================================================================= 1. Editor's Note ================================================================= Hello SiteBuilders, Recently the SiteBuilderNews website was defaced, along with hundreds of others using the same web host. Due to our host's use of outdated, insecure software on their server, people like me lost use of our websites and had to restore backups after a time of being locked from our accounts. I think that's good enough excuse to remind everyone to be sure of their own web host's policies for security, uptime and backups. Had I not backed up my own website, I would have had to reconstruct it from scratch. This week's article is all about something we all use almost every time we're on the Internet: keywords, and how they apply to you as a website owner. -- Dan Grossman edi-@sitebuildernews.com ================================================================= ================================================================= Upgrade to receive HTML version of SiteBuilderNews! Subscribe for free at mailto:sitebuildernews-@topica.com ================================================================= 2. Feature Article: ================================================================= "Secrets To Using Keywords!" by A.T.Rendon Once upon a time, not so many years ago, if you needed to find something all you had top do was to let your fingers do the walking for you. And the Yellow Pages are still are great place to look for a specific type of business or service. But that was then. Now we have the Information Super Highway. Finding information, or anything else for that matter, is simply an act of entering in the correct keywords at your favorite search engine or directory. Keywords are the 21st century equivalent of the Yellow Pages and they are necessary to find whatever it is that you seek online. But, not only do you find things with keywords, they are also what others will use to find you. The keywords you use on your website will determine exactly how your website will perform in search engine and directory searches made by potential visitors. This can have a huge positive or negative effect on the exposure your website receives from the global audience of the Internet. Traffic is essential for the success of any website. It does not matter what the purpose of the website might be. Without traffic, then you are creating a website that will never be seen by anyone other than yourself. For those of us attempting to do business online, the proper use of keywords can make or break you. Here are a few important points to consider: 1. Choose Proper Keywords. If you are selling fresh fruit online, it will not do you any good to use words that describe auto parts. The keywords you choose must be closely related to that subject or topic which will be found on your website. 2. Good Use of Keywords. Not only must you choose the correct keywords to describe your website, but you must also make use of those keywords throughout the actual body of the text of your website. 3. Excellent Use of Keywords. Many people go to the trouble of researching keywords to make their web site as attractive to potential visitors doing searches but fail miserably at the most important element of the entire process by naming the Title of their website Homepage. Make use of your keywords in your website Title! 4. Do NOT SPAM Your Keywords. It has long been thought that repetition of keywords will improve the ranking of your website. While this was true many, many years ago, it is not to be used today or your website will be penalized if not outright banned by the major search engines and directories. Use keywords only one time each in your Title and within the Meta Tags of your web page HTML. The exception to this rule is the repeated use of the same keyword within the actual text of your website but ONLY if the keyword is relevant. Repetition for repetitions sake will also cause you to be penalized or banned altogether. 5. Research Your Keywords. How would someone find you online? Pretend you are a potential visitor to your website and compile a list of words you might use at a search engine or directory and research what these terms bring back as results to your inquiry. Is your website already among the search term results? How about your competition? If neither appear in the results of your search then you need to try using other keywords. You can even cheat a little on this by visiting your competitor and viewing the source of their web page to determine exactly which keywords they are using. 6. Modify Your Keywords. Just because you finally compile a list of keywords do not fall into the trap of thinking that they are somehow now etched in stone. Not on the Internet. Review the most common search terms being used at least once every month or two and modify, adapt, adjust and overcome any problems by making changes to your list. A great way to keep tabs on the most popular terms in use on the Internet can be determined by accessing various FREE services that exist online dedicated to compiling a list of the top current search keywords. You can access our "FREE List of Keyword Services" by sending a blank email to our auto-responder at: mailto:keyw-@emailexchange.org Making use of these little secrets on keywords will insure that your website is always in the top rankings of searches done to find your unique web page content. ----------------------------------------------------------------- A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter-FBCN & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites - DAILY!" mailto:subscrib-@emailexchange.org Visit us at: http://emailexchange.org/?Articles ================================================================= Reach thousands of subscribers! For ad details and prices, email: mailto:edi-@sitebuildernews.com?subject=ad_inquiry ================================================================= 3. Site Builder Tip ================================================================= This Week's Tip: Repeat, Repeat, Repeat Your web site focuses on one main product or service that is just too good to pass up. You have convinced the surfer that he or she should at least check out your order form. While viewing the order page, the surfer's doorbell rings. The surfer bookmarks your order form and shuts down the computer. Later, while going through the bookmarks, the surfer checks out your order form. There is no information, just a simple order form requesting payment information. "What was that for?" the surfer wonders. "Well, whatever it was, I'm not paying any money...." And, "bleep" goes your potential sale and all of your hard work. Don't make that mistake - always repeat your offer on the order form. That way, when your visitor returns later with his or her credit card, he or she will be ready to put money in your pocket. ----------------------------------------------------------------- Deborah Anderson, of AndersonCreations.com, teaches web design and internet marketing in addition to publishing Webmaster Tips Weekly. Subscribe free by sending a blank email to mailto:subsc-@webmaster-tips-weekly.com http://webmaster-tips-weekly.com/webtips ================================================================= 4. Sites for Site Builders ================================================================= Flash-Banner-Design Having your ad banners designed by flash-banner-design.com makes sense. We are part of a large advertising network and have placed millions of impressions for our clients. We know what type of ad banners works and what does not. Benefit from our experience! http://hop.clickbank.net/?specoffer/ceramlinks ================================================================= 5. Site Builder News ================================================================= Food Industry Web Site Promotes Healthy Eating http://c.moreover.com/click/here.pl?e41826361&e=6592 Filter firm’s Web site bares all http://c.moreover.com/click/here.pl?e41687946&e=6592 NEC-Mitsubishi sets up e-commerce technology web site http://c.moreover.com/click/here.pl?e41661386&e=6592 Thought for the Day:Time for a standardised Web http://c.moreover.com/click/here.pl?e41649281&e=6592 Contraction, Consolidation, Innovation to Define Web Hosting http://c.moreover.com/click/here.pl?e41620581&e=6592 Web site promotes Al Qaeda http://c.moreover.com/click/here.pl?e41564405&e=6592 ================================================================= ================================================================= Do you know someone who has a website or would like to create one? Forward them a copy of this eZine and urge them to subscribe! To subscribe send a blank email to: mailto:sitebuilderne-@topica.com ================================================================= ================================================================= Send suggestions and comments to: edi-@SiteBuilderNews.com Reach thousands of subscribers! For ad details and prices, visit our media kit at http://www.sitebuildernews.com/advertise.php SiteBuilderNews is © 2000-2002 Dan Grossman. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without written permission. All guest articles are copyright their respective owners and are reproduced with permission. |
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