The business page at BuyShopNow.com web mall
features:
10 Ideas for Web Hosting. 6 Sites for Domain names.
13 Various tools for Web Masters. 9 Marketing
options.
2 Office products sites, and links to the rest of our
mall.
These following acronyms are probably two of the most important
terms in the world of Internet advertising: PPC and SEO. First
we have PPC. This is also called CPC. This stands for Pay Per
Click...
Then you need Ezine Ad Auction - Register FREE
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Ezine Ad Auction
After you find the ezines you want, subscribe to them to get an
idea of the consistency, reliability and quality of the ezines.
Make sure the ezine is mailed out when it is supposed to be and
that it contains quality content. You do not want to advertise
in a big list of ads. This will lower the value of your ad by
quite a bit. Does the ezine contain feedback from the other
subscribers and if so, what do the subscribers say. These are
all ways to indicate whether the ezine publisher is trusted by
the subs and whether or not you can trust and believe in the
publisher. This is VERY important!
Contact the Publisher
Once you have established that the ezine is reliable and contains
quality content with limited ads, write to
the publisher of the ezine to get to know him/her more. See if
they make themselves available to their subs
if need be. Take note of how willing they are to answer your
questions and if they reply personally or with a form letter. If
the publisher is not available to his/her subscribers, chances
are the trust/respect relationship is not there.
Swap Ads for a Test Run
If you are also an ezine publisher, ask the potential ezine
publisher for an ad swap. This will give you a chance to see how
the subscribers respond to an ad. It can also get you more
subscribers.
You can also run some test ads to find the most cost effective
ezines, but this could be costly. Here is an example of a test by
a fellow publisher:
The same solo ad was placed in the following ezines:
GuruMailer - 27$ (2 solo's a month)
http://www.anownsite.com/cgi-bin/tracker.cgi?lgm
a limited subscription based list
TFI News - 12.400 - 37$
http://tfinews.com/advert.html
(special offer of 21$ at the time of submission)
Village Of Tidbits - 9.000+ - 20$
http://villageoftidbits.com/BusinessReviewSolos.htm
My Own Ezine (MOE) - 2.000 - 15$
http://www.myownezine.com/advertising.shtml
Peej's Business Ezine - 10.600 - 20$
http://www.angelfire.com/zine2/peej/index.html
The goal of the ad was to have the reader click the link to visit
a page where he/she could subscribe in order to get further
information about The Ultimate Viral Marketing Strategy.
This page, although named differently for tracking purposes, was
exactly the same for every ad.
Using AdTracker, I was able to count the number of clicks in the
ad AND the number of clicks on the page.
Here are the results:
Ezine, #ad clicks, #page clicks
1. GuruMailer, 22, 5
2. TFI News, 36, 9
3. Village Of Tidbits, 12, 5
4. My Own Ezine (MOE), 46, 21
5. PLNews, 38, 8
6. Peej's Business Ezine, 6, 3
As you can see, the smallest ezine was the most
responsive!
This test was done by Case Stevens of http://www.anownsite.com/
Thank you Case. You can read Case's entire article here:
http://www.anownsite.com/newsletter/030706.html
In Part 2, I will try to help you learn how to write and track
your ads. An effective ad is very important to your advertising
campaign because even in the best of ezines a badly written ad
could be your downfall.
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visitors to subscribe to a newsletter. To avoid annoying repeat
visitors, make your popup "only popup once" with this simple
copy&paste javascript.
SiteBuilderNews (C) 2000-2003 Dan Grossman. All Rights Reserved.
No part of this newsletter may be reproduced in whole or in part
without written permission. All guest articles are copyright
their respective owners and are reproduced with permission.
