July 23, 2003 Newsletter Archives | Manage Subscription

Helping You Build a Better Website

In This Issue of Site Builder News: The Death of Netscape What's New on WebsiteGoodies.com 3 Simple Changes to Huge Affiliate Checks Sites for Site Builders

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Editor's Note Hello Site Builders, Recently America Online cut about 50 jobs from its Netscape browser development team, just after completing a deal with Microsoft to allow AOL to offer Internet Explorer as its default browser to subscribers for the next 7 years. It is likely that the current version of the Netscape browser, based largely on the Mozilla code base, will be the last browser released by the company. Some of those former Netscape employees will be hired by the newly formed Mozilla Foundation, a now independent group from America Online that organizes the development and promotion of the open-source Mozilla browser. Netscape is gone, but Mozilla is growing. AOL, Red Hat and Sun Microsystems are providing support to the Mozilla project. AOL alone gave the foundation domain names, trademarks, and $2 million cash over the next two years. With the 2 year old and aging Internet Explorer holding 94% of the browser market, the support for the Mozilla project is important in expanding the adoption of browsers that better support web standards such as CSS2 and the push toward the use of open-source software in place of Microsoft products. Happy Site Building, Dan Grossman, Editor

What's New on WebsiteGoodies.com Website Marketing Secret Weapon Every week my website marketing challenge is made a little easier by one email. That when opened tells me exactly what visitors to my sites want. And don't you agree website marketing is easier... http://www.websitegoodies.com/article.php?in=23 -- A Guide to Web Technologies Every day, thousands of us take a leap into the web design and development industry, while those who are established are constantly migrating to or learning new web technologies. The web is full of t... http://www.websitegoodies.com/article.php?in=22

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3 Simple Changes to Huge Affiliate Checks Affiliate programs are a great way to earn money. As an affiliate I get regular checks from a couple dozen companies. Sometimes they're small--$25 or so--sometimes they're large-- $1,000 and above. Over the course of a year those checks really add up. One of the biggest keys to maximizing affiliate profits is to get your web visitors and newsletter readers to visit the affiliate site--after all, that's where the sale is made! The more people you send to a site with an open mind, the more sales you will make. The key is in how you write the invitation or article that sends them there. Here are some ways to increase response: 1. Use cognitive dissonance cognitive dissonance is created whenever we have something in our lives is incomplete. For instance: We see the first hour of a murder mystery on TV, then we are glued to the set to see "whodunit". In writing, cognitive dissonance can take the form of a half told story that is completed when the visitor visits the site or buys the product. When we tell our web visitors, "Just one idea from page 283 made me $2,324 dollars the first week," we are creating cognitive dissonance. People want to see what that idea was. You can also use this method to refer to the actual content of a site as well: "You won't believe who his second testimonial is from..." sends people to the sales site, they want the answer! 2. Reward them for Visiting and/or Buying You can offer a reward for visiting that comes from you: "I will give everyone who just looks at this my new..." or you can use a reward already offered on the site "He is giving everyone who visits..." You can use a contest, a rebate or any other reward. I have found the best rewards to be things of value to my subscribers they cannot get elsewhere. 3. Ask them to visit as a favor to you. Just asking your subscribers and visitors to take a look at the affiliate site can be strong motivation for them. This is especially true if you ask them for their opinion. On a regular basis I ask a small number of my subscribers to give their opinion on a product or service I am considering offering to my entire list. I simply ask them for their opinion. While I regularly ask in excess of 1,000 people to do this for me, almost everyone who opens the email visits the site. These are just a few of the ideas I use to generate growing affiliate commissions for my company each month. For a more comprehensive plan, I have a complementary download you can pick up: http://www.All-In-One-Business.com/affreport I would also encourage you to "pick the brain" of the owner of one of the most successful sites on the web at generating affiliate commissions. You can pick HER brain here: http://www.All-In-One-Business.com/brainpick -- Kevin Bidwell is owner of http://www.all-in-one-business.com Kevin just finished a complete report on building a passive income. Grab your copy here: Click Here

Sites for Site Builders Openwave Cell Phone Browser The Openwave browser is built into many internet capable cell phones. If you're interested in reaching people on their phones, test out your site with this simulation from Openwave that lets you see how your site would look on a cell phone. http://developer.phone.com/download/index.html -- W3C MarkUp Validation Service For your websites to display in all browsers, and be better accessible by screen readers, cell phones and PDAs, its markup should be valid. You can check your HTML, XHTML, and CSS with this free validation service. http://validator.w3.org/

Send suggestions and comments to: editor@sitebuildernews.com SiteBuilderNews (C) 2000-2003 Dan Grossman. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without written permission. All guest articles are copyright their respective owners and are reproduced with permission.

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