July 16, 2003 Newsletter Archives | Manage Subscription

Helping You Build a Better Website

In This Issue of Site Builder News: Yahoo! to Buy Overture What's New on WebsiteGoodies.com Google AdSense Sites for Site Builders

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Editor's Note Hello Site Builders, Yahoo! on Monday morning announced plans to acquire Overture Services, the leading pay-per-click search result provider and owner of the AltaVista search engine and the Web search unit of FAST (which powers AllTheWeb.com). Yahoo! will pay $1.6 billion in mostly Yahoo! stock in order to acquire Overture and its 88,000 advertisers. It's beginning to look like there will be a 3 way competition for the search engine market in coming years. Yahoo! already owns Inktomi and will now own FAST, which leads one to question when they will be dropping Google as a search partner having the technology to stand alone. MSN is reported to have hired scientists to develop search algorithms specifically to rival Google's. With Yahoo! and Google both having pay-per-click offerings, MSN may soon join the market with their own. Consolidation of the search engines may lead to higher CPC rates for website owners wanting to purchase such targeted, far reaching traffic. Just as in the past few years, advertisers are going to have to work harder to gain traffic from obscure keywords and phrases or pay more and hope for it to pay off in a more and more long term manner. What's your opinion about Yahoo!'s purchase? E-mail it to editor@sitebuildernews.com. Happy Site Building, Dan Grossman, Editor

What's New on WebsiteGoodies.com Why Most Freelance Web Designers Fail and Why You Don't Have To Whilst planning this article, I visited numerous message boards where web designers congregate. I was shocked! Success did seem to be coming to a few posters, but struggle seemed the plight of most... http://www.websitegoodies.com/article.php?id=21 -- Google Adsense Could Mean Death to Affiliate Programs The popular search engine, Google has introduced a dramatic new contextual advertising service called Adsense. This new program could mean death to affiliate programs on those web sites that qualify f... http://www.websitegoodies.com/article.php?id=20 -- Sell More with a User-Friendly Web Site Speed up your web site, make it easy for prospective buyers to find what they are looking for, make your web pages easy to read, and make it easy to contact you. Follow these tips to make your web ... http://www.websitegoodies.com/article.php?id=19

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Google AdSense Last week Google launched their new advertising service called Google AdSense. AdSense ads are rapidly spreading across the Net thanks to their uniquely relevant nature and high CPC-based payout. AdSense has actually existed for several months, but only on large sites that could serve millions of impressions per month and advertising networks. With AdSense, you are displaying Google AdWords advertisements, text-based ads that Google normally displays to the right of its search results. What makes AdSense different from other ad networks is that Google is using its spidering technology to deliver ads targeted to each page's contents. Google already has a huge database of websites and the algorithms to determine what a page's topic is, and uses this technology to custom tailor the ads on each page of the publisher's site to related AdWords advertisements. For example, an AdSense ad on a page about the latest clothing fashions will likely display ads for online clothes shops. Advertising networks have long allowed you to define the category of your site so advertisers show relevant ads. What makes AdSense unique is that it categorizes each and every page separately and automatically. And if a page is not already indexed by Google, it often sends a special crawler to the page to determine its content so future ads shown on the page will be relevant. For publishers having little success with current ads or not having enough traffic for CPM deals to be worthwhile, AdSense may be the perfect solution. The high relevancy ensures higher than average click-through rates and all AdSense ads are paid on a per-click basis. The AdSense program is open to sites of all sizes. All you need to do is apply: https://www.google.com/adsense/

Sites for Site Builders CSS Zen Garden The Zen Garden site is an everchanging demonstration of what's possible with CSS. This site challenges designers to change only the CSS (cascading style sheet) for the webpage but not touch the HTML and completely change the look and feel of the site in an appealing way. http://www.csszengarden.com/ -- Mozilla and the Firebird Browser If you haven't tried it already, you may want to install and run the Mozilla 1.4 or the Mozilla Firebird 0.6 browsers. With Internet Explorer over 2 years old and Netscape officially dead, more and more users are picking up these fast, powerful browsers. With the best standards and CSS support to date, it's worth checking out how your sites look with them. http://www.mozilla.org/

Send suggestions and comments to: editor@sitebuildernews.com SiteBuilderNews (C) 2000-2003 Dan Grossman. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without written permission. All guest articles are copyright their respective owners and are reproduced with permission.

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