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Home » 29 Ways to Drive Traffic to your Website
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29 Ways to Drive Traffic to your Website** SiteBuilderNews - 2/27/2002 Issue ** Helping You Build A Better Website ================================================================= In This Issue of SiteBuilderNews: => 1. Editor's Note => 2. Article: 29 Ways to Drive Traffic to your Website => 3. Site Builder Tip => 4. Sites for Site Builders => 5. Site Builder News ================================================================= SPONSOR AD: ================================================================= Your-Site: Superior, Affordable Web Hosting! * 50 MB Disk Space * 25 POP3 E-Mail Accounts * 6 Gigs Transfer * Your own cgi-bin * 24/7 FTP Access * 99.9% Guaranteed Uptime * Plus Much More! ONLY $5 PER MONTH! http://www.sitebuildernews.com/yoursite.php ================================================================= 1. Editor's Note ================================================================= Hello SiteBuilders, There's been another minor change at Google recently, which could turn out to be of importance to us Site Builders. They've added new buttons to their popular toolbar: http://toolbar.google.com/ These buttons allow you to rank a page with a smiley face or a frowning face. While only a test right now, Google could start using these user rankings in ranking your page in search results. If you already have the toolbar, you can go to your Toolbar Options and enable the new buttons. -- Dan Grossman edi-@sitebuildernews.com ================================================================= ================================================================= Upgrade to receive HTML version of SiteBuilderNews! Subscribe for free at mailto:sitebuildernews-@topica.com ================================================================= 2. Feature Article: ================================================================= 29 Ways to Drive Traffic to your Website and keep 'em coming back By Maria Marsala 1. Build a solid business foundation. Design a business plan, marketing plan, ideal client profile, and a site map for your web site. 2. Be consistent. Brand your company. 3. Make your website trustable. This article will show you 10 ways. www.coachmaria.com/trustableweb.html 4. Create policies the build trust: customer service, code of ethics and newsletter privacy policy. 5. If you have pages on your site that you update monthly (like an articles page or recommended links page) say so on the page. 6. Find easy and secure ways for your clients to pay you. A shopping cart with paypal and a secure merchant account works very well. 7. Network locally to bring people to your site. 8. Check your links regularly to make sure they all work. Use a free link checker such as http://home.snafu.de/tilman/xenulink.html 9. Place your website address on all your printed literature -- business cards, brochures, newsletters, letterhead, email signature, ads - everything!! 10. Offer added values that make sense to your business and ideal client. This can include affiliate programs, books, and recommended links to websites. 11. Use your web address in your signature for emails (change it regularly to highlight something new you're promoting). 12. Add a "Recommend This Site" on your site. If someone visits your site and knows someone else who may appreciate it, this feature will email the page's link to a recipient. 13. Provide monthly chats or bulletin boards (forums) to build a relationships and community. 14. Instead of a link to subscribe to your ezine, offer a subscription box on your most viewed web site pages. 15. Teach classes or speak to groups about subjects relating to your products. 16. Permission market by gathering the email addresses of students or the audience as part of your evaluation form. 17. Add a favorites script such as "add this page to your favorites list" to some pages. 18. Conduct periodic contests and announce the winners on your site. 19. Offer a free ebook on your site. This could be two pages of information that would be helpful to your visitors and that contains your business information, too. Recommend that this ebook be forwarded to others for their personal use. 20. On large websites, create a "What's New Page" or even better, ask your webdesigner to design a "Site Map" for your visitors. 21. Write articles, post them to your site, and submit them to article banks www.coachmaria.com/articles/articlebanks.html. 22. Design some quizzes. Statistics show that visitors love quizzes and assessment tools. 23. Participate in online forums as an expert. You get to "quietly" promote your business in your 3 or 4 line signature. 24. Join a few web rings. Some sites to visit are: www.webring.com/rw and www.bravenet.com. Find a site that your ideal client will visit and it allows you to put your web site there for free do it! Just remember to link it to your domain name site. 25. Search engines look for certain things so it is crucial to make sure your site is "search-engine friendly". ~ TITLE tags: Title tags should be 60 or so characters and have some keywords in them. ~ Header tags are numbered from 1 to 7: Header 1 tags are recognized by some search engines. So make sure you use this tag. ~ Keyword meta tags: It is best to try to keep it to 15 to 20 words to avoid being considered SPAM by the searching engines. Prioritize your words. The best way to submit to search engines is to submit to each engine individually. ~ Use keywords in the text area of each page. They are especially important in the beginning of sentences, higher up on the page. 26. It is recommended that you submit to search engines individually (this is also the way I do it and it works great, but is time consuming)! Visit www.coachmaria.com/website.html However, since some people prefer to use a free service to submit, I recommend that they open a free e-mail address to use when you do "anything" for free on the world wide web. Three search engine submission services are www.registerit.com, www.submitit.com and www.scrubtheweb.com. Paid submission programs can be purchased through companies such as: www.se-optimizer.com, www.webpositiongold.com, www.positionagent.com 27. Visit these search engine information sites: www.searchengineguide.com and www.searchenginewatch.com 28. Want to know more about Internet Marketing? Visit this excellent Internet Marketing Index at www.internetmarketingindex.com 29. If this list seems overwhelming, visit your favorite search engine and start interviewing experienced Search Engine Optimizer and Consultants! ----------------------------------------------------------------- ©2002 - Maria Marsala is an internationally known Business & Life Coach-Consultant. She has blended her career as a Wall Street trader and manager, community activist, and experience as a consultant with training from Coach U to create Maria's Place for Holistic Evolution. Subscribe to "Helping You and Your Business Grow", a free weekly ezine at www.coachmaria.com ================================================================= Reach thousands of subscribers! For ad details and prices, email: mailto:edi-@sitebuildernews.com?subject=ad_inquiry ================================================================= 3. Site Builder Tip ================================================================= This Week's Tip: Affiliate Programs - Customer Incentive Do you belong to affiliate programs? Do you want to create an "edge" so that you can convince people to click on your affiliate link? Offer your surfers a bonus if they buy from one of your affiliate programs. For example, offer them an eBook or a free ad in your newsletter. Advertise this, Advertise this, and Advertise some more. Don't write the same ad as all of the other affiliates. Direct the surfer through your web site and sell them on the eBook (or other product or service) in addition to telling them what a wonderful product or service you are offering them as an affiliate. You want to really sell them? Offer them more than one bonus. The ideas are endless...... ----------------------------------------------------------------- Deborah Anderson, of AndersonCreations.com, teaches web design and internet marketing in addition to publishing Webmaster Tips Weekly. Subscribe free by sending a blank email to mailto:subsc-@webmaster-tips-weekly.com http://webmaster-tips-weekly.com/webtips ================================================================= 4. Sites for Site Builders ================================================================= IP Sciences -- WebScope WebScope is a brand new website monitoring tool developed exclusively by IP Sciences Inc., that will proactively notify the hoster in the event the webserver is unable to deliver the site's content. WebScope's monitoring engine can be setup to deliver notifications by way of email or text-page and requires no additional hardware or software. Registered sites will be monitored 24x7 by the IP Sciences' Global Network Operations Center and at no time will customers be subjected to unwanted banners, marketing emails, or any form of SPAM. This service is absolutely FREE and can be setup in minutes. Check it out at... http://www.ipsciences.com/ ================================================================= 5. Site Builder News ================================================================= Why good copywriting (and editing) matters http://c.moreover.com/click/here.pl?e32956896&e=6592 Web tool rivals work for harmony http://c.moreover.com/click/here.pl?e32929690&e=6592 Web services confab to spotlight toolkits http://c.moreover.com/click/here.pl?e32922334&e=6592 Web services confab to spotlight toolkits http://c.moreover.com/click/here.pl?e32922321&e=6592 If ICANN Cant, Who Should? http://c.moreover.com/click/here.pl?e32890470&e=6592 Revenue expected to grow, capital expenditures to increase http://c.moreover.com/click/here.pl?e32882680&e=6592 GeoTrust Closes $10 Million Investment Round http://c.moreover.com/click/here.pl?e32882748&e=6592 Interland Selects Trellix For Site Publishing Solution http://c.moreover.com/click/here.pl?e32882667&e=6592 ================================================================= ================================================================= Do you know someone who has a website or would like to create one? Forward them a copy of this eZine and urge them to subscribe! To subscribe send a blank email to: mailto:sitebuilderne-@topica.com ================================================================= ================================================================= Send suggestions and comments to: edi-@SiteBuilderNews.com Reach thousands of subscribers! For ad details and prices, visit our media kit at http://www.sitebuildernews.com/advertise.php SiteBuilderNews is © 2000-2001 Dan Grossman. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without written permission. All guest articles are copyright their respective owners and are reproduced with permission. |
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