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Home » How to Quadruple Clickthroughs
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How to Quadruple Clickthroughs** SiteBuilderNews - 7/17/2002 Issue ** Helping You Build A Better Website ================================================================= In This Issue of SiteBuilderNews: => 1. Editor's Note => 2. Article: How To Quadruple Clickthroughs => 3. Site Builder Tip => 4. Sites for Site Builders => 5. Site Builder News ================================================================= SPONSOR AD: ================================================================= Learn the Secret System I used to earn $2,186.64 in a single week with ZERO investment. Never spend a red cent on advertising and earn $2,000 to $17,000 a month with affiliate programs: http://hop.clickbank.net/?specoffer/sdpearce ================================================================= 1. Editor's Note ================================================================= Hello SiteBuilders, You can get more banner impressions for less money than ever before. That means nothing, however, if you can't make a banner ad that generates enough income to cover the advertising, no matter how cheap. This week's article by Grady Smith contains some very effective and easy to use ways to improve the clickthrough rate of your banners, no matter what business you're in. -- Dan Grossman edi-@sitebuildernews.com ================================================================= ================================================================= Upgrade to receive HTML version of SiteBuilderNews! Subscribe for free at mailto:sitebuildernews-@topica.com ================================================================= 2. Feature Article: ================================================================= Banner Ads: How To Quadruple Clickthroughs Using Proven Techniques! By Grady Smith It's a fact. Businesses right now are wasting thousands of dollars on ineffective advertising. In fact, a large majority of business owners are satisfied when they place a banner ad and double their investment. Are you in this category? Do you pull mediocre results from every banner ad you place? Want to start placing ads that pull 4, 10, even 20 times the amount you invested? Of course you do! Here's how to create devastatingly powerful banner ads that get people clicking! First, you need to walk a mile in your prospects shoes. What turns them on? What key words will stop them dead in their tracks? Understanding who your ad is talking to is the first step. Your second step is understanding the dreams and desires of your products audience. Ask yourself some questions: Are they motivated by money? Do they want to do something better? What's the emotional reason your target prospect would be interested in your product? For instance, a home business offer would go after prospects interested in money, right? But there are other underlying benefits that speak to your targeted audience too. Maybe they want freedom from a time clock? Maybe they hate answering to a boss? For instance, if you wanted to target a niche market of RV owners for your business opportunity, you might write a banner headline like "RVers! You Can Travel The Country, And Get Paid Very Well To Do It"! The headline above addresses two powerful motivators for someone that owns an RV. First, money, a universal motivator. And second, traveling in their RV. This creates excitement for an RV enthusiast reading the headline and lures them into the copy. Second, a banner ad works better when it appears interactive. Create buttons on your banner that the reader can click. Perhaps a survey where the user clicks radio buttons to reply. Or, something that looks like a drop down menu that the user clicks. Third, as in any form of effective advertising, you need to create a sense of urgency. Banner ads need to pull the reader away from the website they're already viewing. So, aside from an offer that speaks directly to them, you need to give them a reason to stop searching the site they're on and choose to visit the site your banner points to. "Click Now" works, but an even more effective urgency creator would be "limited supplies" or "special discount for the first 100 visits"! Fourth, make sure your banner design is simple. Key words should stand out. Graphics should be light, and only used to capture attention. Use color schemes that compliment one another and draw the eye. Using these ideas in your own banner ads can dramatically increase clickthroughs. By applying them to your own banner marketing you can set your own personal records for clickthroughs and profits. ----------------------------------------------------------------- Grady Smith provides hard-core killer copywriting at prices you can afford. Use him for your sales letters, classified ads, and auto responder messages to set your marketing efforts on fire. Stop by http://www.cheap-copy.com and get your FREE critique and quote to learn how YOU can make more money! ================================================================= Reach thousands of subscribers! For ad details and prices, email: mailto:edi-@sitebuildernews.com?subject=ad_inquiry ================================================================= 3. Site Builder Tip ================================================================= This Week's Tip: Attention Grabbing eZine Ads What is the most effective way to grab a web surfer's attention in a newsletter ad? Are you receiving the response that you would like from your ezine ads? Have you tried "spicing up" your ezine ad format? Here is an example: Get Your Free ebook when you subscribe to our free ezine, XYZ Ezine. Simply send a blank email to subsc-@mydomain.com or visit mydomain.com First, make your links clickable by adding mailto: and http:// to your ad. Then, add some ascii art and text formatting. For example: ====> Get Your Free Marketing ebook <==== - Free when you subscribe to XYZ Ezine - the ezine for you - always free mailto:subsc-@mydomain.com ; or visit http://www.mydomain.com ----------------------------------------------------------------- Deborah Anderson, of AndersonCreations.com, teaches web design and internet marketing in addition to publishing Webmaster Tips Weekly. Subscribe free by sending a blank email to mailto:subsc-@webmaster-tips-weekly.com http://webmaster-tips-weekly.com/webtips ================================================================= 4. Sites for Site Builders ================================================================= LoCalendar Localendar.com provides calendar hosting and cobranding services. Put a calendar on a webpage, or give out its URL. Use the simple and powerful Event Editor to keep your calendar up-to-date, and the changes will appear on your site automagically. Published Calendars have *no ads*. http://www.localendar.com ================================================================= 5. Site Builder News ================================================================= Branding And Marketing Tool For Web Publishers http://c.moreover.com/click/here.pl?e42811520&e=6592 Build your own Web Service with PHP and XML-RPC http://c.moreover.com/click/here.pl?e42764106&e=6592 InvestSafe.com Launches Solo-Owner 401(k) Education Site http://c.moreover.com/click/here.pl?e42750551&e=6592 New Cooksmuse.com Site Features 1500 Bright Ideas http://c.moreover.com/click/here.pl?e42750543&e=6592 Microsoft backs Web services security standard http://c.moreover.com/click/here.pl?e42699022&e=6592 Web Hosting News: Microsoft Recognizes Apptix as 2002 http://c.moreover.com/click/here.pl?e42674906&e=6592 ================================================================= ================================================================= Do you know someone who has a website or would like to create one? Forward them a copy of this eZine and urge them to subscribe! To subscribe send a blank email to: mailto:sitebuilderne-@topica.com ================================================================= ================================================================= Send suggestions and comments to: edi-@SiteBuilderNews.com Reach thousands of subscribers! For ad details and prices, visit our media kit at http://www.sitebuildernews.com/advertise.php SiteBuilderNews is © 2000-2002 Dan Grossman. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without written permission. All guest articles are copyright their respective owners and are reproduced with permission. |
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